My Work Experience
Google-certified performance marketing specialist with 7+ years of experience designing and executing data-driven digital marketing strategies. I help businesses improve ROI, scale lead generation, and build profitable sales funnels.
At the heart of my work is a strategic, client-focused approach — backed by technical expertise and a passion for measurable results.
The Team at Movii Colombia
Performance Marketing Specialist - 3DXB Group
3DXB Group – 3D Construction Company | Dubai, United Arab Emirates (Remote) | Feb 2024 – Present
Developed the company’s website, establishing its online presence.
Designed and implemented an analytics dashboard for performance tracking.
Manage and optimize high-intent lead generation campaigns on Google Ads and LinkedIn Ads in the industrial-scale 3D printing sector for construction.
Paid Ads Specialist - B2B Marketing Agency (Via Upwork)
B2B Marketing Agency (Via Upwork) | United States | Mar 2023 – Jan 2024
Audited a large-scale Google Ads account and delivered a 30-page report outlining key inefficiencies and optimization opportunities.
Managed a $91.5K ad budget, optimizing campaigns for efficiency and maximum ROI.
Achieved a 318% increase in conversion rate and a 63% reduction in CPA through data-driven optimizations.
Digital Marketing Specialist - Mk Way
Mk Way – Digital Marketing Agency | Toronto, Canada (Remote) | Mar 2020 – Mar 2023
Developed and executed digital strategies for 27 clients across diverse industries in Canada.
Led cross-functional teams to deliver high-quality creative assets, sales funnels, and landing pages.
Conducted Google Ads audits and managed SEM/SMM campaigns at scale, supported by custom reporting dashboards.
- Provided thought leadership and industry insights to support the agency’s growth and positioning.
Digital Marketing Specialist - MOVii & MOViiRED
MOVii – Fintech Startup | Bogotá, Colombia | May 2019 – Oct 2019
Managed a $100K advertising budget, reducing customer acquisition costs by 20%.
Led mobile app user acquisition across Search, Display, YouTube, UAC, and social media, acquiring 160,000 new users.
Defined marketing requirements for a new mobile-first website in collaboration with HAVAS Media; partnered with Google and Meta premium advisors to optimize high-spending ad accounts.
MOViiRED – Fintech Startup | Bogotá, Colombia | May 2019 – Oct 2019
Executed app-install campaigns on Facebook and Instagram, driving significant user growth.
Analyzed funnel data to identify product improvement opportunities, increasing onboarding conversion rates.
Created retention-focused social campaigns and developed a PPC strategy for a corporate alliance with Grupo Éxito.
Marketing and Sales Director - Printu Colombia
Printu Colombia – Startup | Bogotá, Colombia | Oct 2017 – Apr 2019
Managed and optimized Google Ads campaigns, increasing ROAS from negative to 800%; also ran social media and email marketing campaigns.
Led the sales and customer service team, implementing a CRM, loyalty program, and sales incentive plan that boosted performance.
Drove growth initiatives in a high-pressure, Spanish-speaking startup environment, aligning marketing and sales to support business objectives.
Financial Analyst Internship
Pacific Agri Capital – Private Equity Fund | Bogotá, Colombia | Feb 2016 – Aug 2016
Developed a business plan for a $45M rubber plantation project owned by two former Colombian ministers.
Conducted market research and created an investment thesis using global and local data, pricing trends, and macroeconomic indicators.
Produced a pitch book and teaser used in client fundraising and investor outreach efforts.
