I'm Nour. M

Google-certified performance marketing specialist with 7+ years of experience designing and executing data-driven digital marketing strategies. I help businesses improve ROI, scale lead generation, and build profitable sales funnels.

My Work Philosophy

The Compass Behind the Work

I approach work with the same mindset I bring to life—analytical, adaptable, and driven by deep curiosity. I don’t follow rigid formulas; I analyze, experiment, and refine until I get results that actually make sense.

For me, real impact comes from understanding the “why” behind things and letting that insight drive real growth—the kind that’s intentional, sustainable, and built on something solid.

Depth Over Surface-Level Thinking

Pragmatic Strategy

Innovation and Adaptability

Making Sense of Complexity

07+

Years of Experience

Building and executing strategies for startups, marketing agencies, and businesses across industries to drive real results.

100%

Job Success Rate On Upwork

Proven track record of delivering results, exceeding client expectations, and building long-term partnerships.

4

Languages

Fluent in four languages—English, French, Arabic, and Spanish—enabling seamless communication and collaboration across diverse markets.

Crafting Strategies That Soar

My Services

Google Ads Management

A results-driven approach to optimizing and scaling campaigns across Google’s powerful advertising network.

Search Campaigns

Performance Max

Lead-Gen Campaigns

Google Local Service Ads (GLSA)

Display & Youtube

Meta Ads Management

Precision-targeted campaigns that drive real results.

Strategy & Campaign Structure

Targeting & Optimization

Messaging & Performance Analysis

Digital Marketing Strategy

Every project is unique, and I tailor my approach to fit your specific needs and goals.

Strategic Direction

Channel & Funnel Planning

Growth-Focused Campaign Mapping

Web Development

I craft websites that blend design with functionality—just like this one, built entirely by me.

Wordpress

Javascript

HTML

"As the agency's PM, I had the pleasure of supervising Nour on a number of digital marketing projects, and I can say with certainty that she is a top-tier expert in her industry. She is always up to date with the most recent trends and best practises and has a thorough understanding of a variety of marketing platforms, including PPC, social media, and email marketing. Her analytical ability and creative thinking enabled her to create marketing campaigns that routinely outperformed expectations for our clients. Nour not only has technical proficiency but also excels in collaboration and communication. She was always happy to share her expertise and thoughts with the group and is receptive to criticism and recommendations."

Francesca Campos

Project Manager

FAQ

Questions & Answers

What services do you offer as a digital marketer?

I specialize in performance marketing, paid ads (Google, Meta), funnel design, analytics, and strategy. I also have experience managing teams, optimizing creative assets, and scaling campaigns across various platforms.

Do you work with clients globally?

Yes, I’ve worked remotely with clients across North America, Latin America, and the Middle East. I’m fully equipped to collaborate across time zones and cultures.

What industries have you worked in?

My experience spans fintech, e-commerce, startups, agencies, and B2B services — across 27+ brands in both English and Spanish-speaking markets.

What tools and platforms do you work with?

Google Ads, Meta Ads Manager, GA4, Tag Manager, Looker Studio, CRMs, Zapier, WordPress, and more.

How do you set your rates?

My rates are based on the scope, complexity, and duration of the project. I offer flexible pricing models — including hourly, flat-rate, or monthly retainers — depending on what works best for you. After an initial conversation to understand your needs, I’ll provide a clear, customized quote.

"As the Creative Director at our agency, I had the pleasure of collaborating with Nour, a talented Paid Ads Specialist, who has consistently provided us with excellent digital marketing services. Nour's expertise in creating digital marketing strategies and collaborating with me and the creative team resulted in outstanding creative assets and campaigns that exceeded our clients' expectations. Nour's strategic mindset, attention to detail, and willingness to go above and beyond make her an invaluable asset to any team. It is my pleasure to recommend her for any digital marketing or paid ads positions and wish her continued success in her career."

Anastasia Tsupa

Creative Director - Mk Way

Venture In